Website Design Trends That Will Persist in 2019
March 6, 2019 | | Web Design
With the final months of 2018 approaching, web designers and digital marketers alike are re-evaluating their strategies. Many significant changes have occurred in the industry this year, like the Google Speed Update and Mobile First Indexing.
It’s safe to say that speed, mobile use, and ease of access are the common themes that will persist into the following year. That’s because, at the end of the day, an enhanced user experience will always be the bottom line. Now, the time has come to start optimizing for them in real time, if you haven’t started doing that already.
Yes, the relationship between SEO and design has shifted. Now, 59% of users are more likely to engage with beautiful, yet simple design. So, 2019 will be all about delivering web experiences to people in a fast loading and mobile-friendly way.
If you’re searching for the best web design in Boston or anywhere else, then you need to keep track of these mechanisms. Next year, they are sure to pioneer the world of digital design.
Mobile Speed Reigns Supreme
If 2018 taught us anything, it’s that people require fast loading and mobile friendly websites. 72% of internet users have expressed this. To accommodate the masses, Google made two game-changing adjustments to their ranking algorithm, forcing businesses to follow suit.
Google rolled out the Mobile First Update in March of 2018. A few months later in July, the Speed Update followed. With the Mobile first approach, google chose to prioritize indexing mobile pages over desktop pages. Therefore, websites that rely on rapid indexing and frequent updates will suffer if they don’t make the proper adjustments.
With over 51% of internet traffic coming from mobile phones, businesses are failing their consumers by ignoring cell phone users. Even with fast loading desktop sites, lagging mobile sites are costing them tons of leads. Now, due to the mobile and speed updates, it will be impossible for those websites to rank well.
The solution is to avoid creating data-heavy sites with lots of large files that will cause slow loading. As striking as these ideas may be, no one will ever see them if it takes more than 3 seconds to load. Therefore, the following trends can help website stay ahead of the fray in 2019.
Authenticity in Branding
As millennials occupy more and more of the target markets, the demand for authenticity has risen. Often, it’s emphasized in the inbound marketing approach, which is slowly becoming the new norm in the digital world. Because the state of the internet today is one in which originality is rare, people naturally value it.