When you’re designing a website for running any type of business online. The most important task is to drive traffic to your website to generate more potential customers for your business. Some of the services you can use are; content marketing, paid to advertise, or social media marketing. However, not every user that visits your site will purchase from you. It’s the sad reality of digital marketing. Make it simpler; for every 100 sites visitor, only 2 to 3 will shop from the website.
Considering this figure, you surely have to create a website that is fully optimized for conversions. You have to raise your conversion to earn more profit. Sice, your website is a universal platform so you have more chances to impress more potential customers from around the globe. Building and running websites has become easier these days due to simple drag n drop CMS like WordPress, Shopify. Any wishful web designer can develop a professional-looking site even without any real knowledge of coding.
However, the real challenge is setting yourself apart from the ordinary crowd. This requires a productive approach when it comes to the latest trends and strategies. Whether you accept it or not, professional web design is a competition. You should always focus on outperforming your site’s competitors in all areas like; search engine ranking, conversion rate, design. As one of the web design agency in Boston, We have figured out 4 amazing hacks for designing a high quality website to generate sales for your online business.
1. Build for Speed
You don’t have to create a website that includes and loads up on useless features that offer little to zero value to your targeted audience. Our Experts explain says that not only will these elements mess up the user experience, but they also slow down your site and which eventually causes in increasing the bounce rate of the site. By overloading useless features; ie. plugins, images, you will not only slow down the loading speed of your website but you will also make your site more defenseless against viruses and security breaches.
Either way, the user experience will suffer, resulting in lowering the conversion of your online business.
Our experts advise against using free blogging platforms because of the latest CMS like WordPress. It’s very simple to add functionalities such as image sliders, interactive calendars, and contact forms. All you need to do is to find the right plugin and integrate it directly into your site. Unfortunately, a lot of web design beginners have a horrible habit of installing needless plugins and leaving them to gather virtual dust. When it comes to plugins, below are two simple things to remember:
- Specify your goals before installing any plugin.
- Remove plugins you don’t need.
To make sure your site is running at its peak performance, keep checking your website speed through Google PageSpeed Insights after every new change. This tool works by providing you with a list of recommendations along with precise instructions on how to improve speed.
Apart from plugins, visual content also has a role in your website’s loading speed. The main issue is that a new web designer doesn’t know how to optimize images such as; backgrounds, site headers, and blog photos. A fast fix is to use an image optimization tool that automatically compresses attachments as well as everything in your library.
2. Make Use of White Space
One of the fantastic techniques to improve the loading speed of your website is to use a theme that fully utilizes the white space. As a designer, you need to think like a user and focus on elements that can work as a CTA, a post’s takeaways, or a product image. By using the available white space, you can show your users a distraction-free experience that will get you to more conversions. The art is to maximize the white space without making your site look too basic. Make sure that it’s all about highlighting the elements you want readers to focus on.
The white space can be in any color. It can be black, bright red, light blue, or any other hue that’s easy on the eyes and makes the key elements more prominent. White space works parallel with plain text. Aside from product images or screenshots, white space can also be used to make reading easy. Moreover, make sure to use headings to avoid making your site too plain. You can also small details such as animations, patterns, and icons. Organize your content and take advantage of the user’s focus to provide a smooth experience. For example, you can make all the pages such as the latest blog posts, trending topics, and content sliders easily reached from the home page only by scrolling.
Our expert designers have followed all these techniques to make TopNotch an award-winning web design agency in Boston. So, if you have queries regarding your website feel free to contact: (888) 355-8880.
3. Focus on a Unique Feature
In today’s world, there are many websites that anyone can tell that, are exact copies of popular sites. Just in several years, website run-throughs such as flat design, diagonal sections, hamburger menus, and even the ones that are already highlighted in this article become common. As a result, it is easy to end up with a basic-looking website that will fail to attract or maintain traffic.
To make your website remarkable and unique, you should focus on developing a feature that’s not exclusive, but helpful to your audience as well. The idea may not come at the time you start developing your site, but it should always be an important objective. A good strategy for this; is to look at certain experience features that can be improved such as navigation, readability, and community.
Plugins can help you add your feature especially if you’re using a CMS, but that won’t help your site get a unique identity. Instead, you should consider receiving help from a web design agency for technical parts of the coding, usability, and testing. Just make sure that any web design agency you choose has a strong list of previous work.
4. Optimize for Mobile Users
The future of the internet is in the hands of mobile users. As technology evolves almost 80 percent of the internet users are on mobile doing activities such as social media and online searches. This was confirmed by Google back in 2021 and it will continue to be the trend for the coming years. Since it is your job as a web designer to provide the best user experience, you just can’t ignore responsive and adaptive designs as most of your audience is now using smartphones with smaller screens.
First, make sure that there is a difference between responsive and adaptive designs. A responsive website uses a single design that adjusts to the screen by resizing and repositioning content. On the other hand, an adaptive site has multiple layouts that are specially designed for a particular type of device. As a beginner, responsive design is easier, faster, and more flexible. It may be harder to implement because it includes coding for proper functioning. However, if you are using a CMS, you can pick an already-responsive theme and simply work around it.
Tips from the best web design agency in Boston
Designing a website that successfully drives traffic requires creativity and patience Of course, you can’t get the sales overnight. Simply take your, time to read more guides, learn new tools, and try new ideas to learn the best practices. Moreover, at Topnotch Innovative Technologies, we do not keep ourselves limited to providing the best services of software development, Mobile App Development, and Cloud application development.
Our blog section helps to keep our clients updated on the trending online web designing and online business trends. We are available 24/7 on our helpline because we make your concerns our top priority.